Our Work & Campaign Playbooks
A look at the types of campaigns we build and how we approach them for different kinds of businesses.
How we build campaigns by business type
Every account is different, but these are the frameworks we start from.
Lead generation for home services
Search campaigns targeting emergency and high-intent keywords within a set service radius, with call assets, call tracking and ad schedules aligned to business hours.
Online store sales growth
Merchant Center feed cleanup, Standard Shopping for top sellers and Performance Max for catalog-wide reach, optimized toward return on ad spend.
YouTube launch for a new brand
Short video ads to reach in-market audiences, followed by remarketing to viewers and site visitors with Search and Display.
Appointment bookings
Policy-aware Search campaigns, dedicated landing pages with clear booking forms, and conversion tracking on every appointment request.
Bookings for restaurants & hotels
Location-targeted Search and Display, seasonal promotions, and remarketing to website visitors who checked menus or room rates.
Demo requests and free trials
Competitor and problem-based keyword themes, lead-quality tracking and offline conversion imports to optimize for qualified leads.
Every campaign we manage includes
Full account audit
A review of structure, keywords, tracking, policy status and wasted spend before we change anything.
Conversion tracking
Verified tracking for calls, forms and purchases so every result is measured correctly.
Ad copy & assets
Headlines, descriptions, sitelinks, images and callouts written and tested by our team.
Weekly optimization
Search-term reviews, negatives, bid and budget changes every week.
Monthly reports
Plain-English reports on spend, leads, cost per lead and next steps.
Dedicated manager
One point of contact who knows your account and your business.
Want a plan like this for your business?
Share your website and goals — we’ll send a custom Google Ads strategy and a free account audit.